Home' Australian Ageing Agenda : AAA Mar-Apl 2015 Contents "I always admired people who help others, and my sisters who both work in healthcare convinced me to
pursue a similar profession.
After completing my Bachelor of Science in Nursing, my husband, two children and I moved to Australia.
Two months later I enrolled at the Arcare Training Institute. I thought their program was inspirational
and the staff were very supportive. I participated in classroom training, lectures, and job placements.
After successfully completing my Certificate III in Aged Care, Arcare offered me a position, which I'm still
very happily at today." Bernadette Beltran, Personal Care Worker
For more information about the Arcare Training Institute, please call 1300 272 273 or visit arcare.com.au
3: IT TAKES A VILLAGE
The move to home care as
the solution to increasing the
ability of people to access care
is pragmatic and responsible by
government. We all agree that
people must have a care pathway
and greater choice to access
without having to move from the
home they love.
However, this brings with it
one major flaw. As people age
they need greater oversight and
and social support. A home care model has
the potential to greatly escalate isolation,
loneliness and the range of mental and
physical health issues that emanate from this.
This could be a major advantage to both
retirement living communities and care
homes. Socialisation - both passive and
active - is a key element of the offer. Each
day operators facilitate tremendous social
interaction between residents, families and
staff. This is an area that, for operators, can
be promoted as point of difference and, in a
predatory marketing sense, can be offered as
a true advantage in selling the proposition.
Perhaps we, as an industry, have never
truly valued the great outcomes we can
deliver to people as they age via a social
model of care and interaction.
4: INTEGRATED CARE
OFFER WILL GROW
Once upon a time there was retirement
living and there was care. Never the
twains shall meet! I can recall
being at conferences where
there was outcry and fierce
debate about ever integrating
what was a discretionary lifestyle
choice (in moving to a village)
with a care home move (that was
often seen as a terrible end-of-
life outcome that no one would
want to face).
Often it was said that no
resident wants to see where
he or she are going. Many of
us questioned this. In the contemporary
context we have greatly underestimated
the foresight and intelligence of the
consumer that they don't understand the
issues they will face in the future -- both
opportunities and challenges.
Thankfully this is rapidly changing. We
see not-for-profit providers, who were for
the most part traditional aged care, bolting
on a retirement living option next to a
care home to offer a seamless pathway
(if indeed the resident ever needed to
progress to a higher care environment,
which is happening less and less).
The private sector has also responded
by developing partnerships and integrated
on-site care to a retirement living
community. The no-go zone of care is now
being embraced by operators across the
sector by understanding that support and
care pathways are critical to the psychology
of an older person in having greater
certainty and control over their future.
5: INDUSTRY RESTRUCTURE
IS HAPPENING NOW
The last issue, that is particularly
interesting in the context of the key
larger players in the market and how
this may shape future provision, is the
continued rise of church and charitable
and not-for-profit organisations. They
are investing heavily in independent
seniors living -- many at the premium end
of the spectrum.
One Fell Swoop is currently working
on premium projects that are in excess
of $500 million in value. Several of these
are integrated with a premium aged care
offer that provides a seamless pathway
for the consumer and gives residents and
their families some peace of mind that
there will be no need to move again.
Ten years ago we would not have thought
Also of note are the recent large-scale
acquisitions in the sector. The purchase
of the high-end Retirement Alliance and
Waterbrook village portfolios has, in our
view, marked a significant shift in the
sector where a large global organisation (in
Lend Lease) has seen merit in a premium,
hospitality retirement living offer as a key
plank to its future growth strategy.
Where this will end up is unknown.
However, what is clear is that it is a very
exciting time to be involved in our sector. n
Andrew Giles is managing partner of One
Fell Swoop, a national consultancy advising
on aged care and retirement living.
www.australianageingagenda.com.au | 39
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