Home' Australian Ageing Agenda : AAA Mar-Apl 2012 Contents Visit us at: www.australianageingagenda.com.au
Left: YASMIN NOONE, Deputy Editor
Middle: STEPHEN EASTON, Journalist
Right: CARMELLA ROWSTHORNE, National Advertising Manager
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Journalist JO COOPER, who wrote this issue's
cover story, was taken aback when she first heard
of some of the approaches at new aged care
provider, Cambridge Aged Care. "Singalongs
with members of the executive team? I wondered
what was going on," she says. "But having
spoken to various executives, it's become clear
that Cambridge is all about creating a better
way of life for residents and staff alike, through a
refreshing, healthy dose of fun."
In this issue, Perth- based journalist, DALE FISHER,
asks eHealth experts about the much-anticipated
Personally Controlled Electronic Health Record
and explores what providers need to know and do
before its launch. "Details about its progress are
being tightly controlled and it seems that it will be
a mad rush to the July deadline. While there's a
great deal of hype around the project, there's also
a lot of optimism about its long-term benefits and
its pivotal role in reforming health care."
YOU MIGHT never have
attended a demonstration,
phoned a radio talk-back
program, signed a petition
or written to your MP.
Perhaps you think you
don't have time or maybe
you think it's not your job.
You might be the quiet,
type who thinks advocacy
is for the big players or big
mouths and what do we
pay our membership fees
to the peak associations for anyway?
If this is you, and you are sincere about wanting aged care
reform, it's time to put those views aside. The time for mass
mobilisation, not excuses, has come. And the window is closing
fast so there's no time to lose.
Yes, it is true that every MP and Senator in the country with a pulse
has been doorknocked and lobbied by the tireless members of the
National Aged Care Alliance (NACA). It is also the case that Minister
Butler, the shadow spokespeople, and a great many others on all
sides say the message about the urgency of reform has been heard,
loud and clear. Even bipartisan support has been publicly pledged.
But it's not enough. The competition for a share of the budget
pie is fierce and there are plenty of worthy causes with costed
proposals, many with higher profiles and sexier messages than
ours, loudly arguing their case.
The budget will be delivered on 8 May but most of the big ticket
items will be decided and allocated long before then. So the time
for action is now. NACA needs a massive groundswell of sector
and community support across the country to convince every MP
and Senator that 2012 is crunch time for aged care reform.
And they've made it easy for you to do it via NACA's Agewell
campaign, which has an effective website with clear messages
and really useful resources. Signing up as a supporter takes less
than 30 seconds. Once you've signed up, you can nominate your
friends and family to join the campaign too via email.
In seconds, you can download a campaign button for your
organisation's website, and a version that can be added to
your email signature panel. You can also 'like' the campaign on
Facebook, 'tweet' it on Twitter or just talk to people about it over
coffee -- just don't forget to download and take a copy of NACA's
Blueprint for Aged Care Reform with you.
Australian Greens Senator, Rachel Siewert, addressing Tri-State
Conference delegates, urged the sector to keep the pressure up.
For a government under enormous pressure to deliver a surplus, the
case needs to be comprehensive, compelling and overwhelming.
So, put this magazine aside, go to www.agewellcampaign.com.
au and sign up. If you've already signed up, email your friends,
download the website button or pick up the phone and make an
appointment to visit your local MP.
Just do it.
Very best wishes,
Tel: 02 8586 6183
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