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-- will provide greater capacity
for the sector to influence the
government and to support
policy positions for industry
benefit in the future."
CEO of Aged and Community
Care Victoria, Gerard
Mansour, has also been
campaigning for the
national merger for
"This is exciting and good
news for our industry," Mr
"The ACSA and ACAA national
boards should be congratulated
on their leadership for initiating
the move to a single national
"2011 is the turning point for
aged care, with the first baby
boomers reaching 65 and the
industry is embarking on an era
of unprecedented change.
"The move to single national
association could not have come
at a better time. It will enable our
industry to develop and then
present united and decisive views
to policy makers and key decision
makers. A united national voice
will place the aged care industry
where it needs to be -- at the
forefront in driving the future of
ACCV was created in 2006
after the two state peak bodies
in Victoria merged. Drawing on
his experience as the leader
of an already-merged peak
body, Mr Mansour said that good
communication would become
essential in the lead-up to the
"Both peak bodies must set
in place strong and effective
communication and member
engagement strategies to ensure
it is the voice for the entire
He also explained what a
merger would mean for ACAA
and ACSA members throughout
the country -- greater efficiency
in the use of peak body
resources and the creation of a
single voice for all.
"A single national organisation
will remove the duplication
from the existing structures
-- one database, one media
monitoring service, one set of
communication materials, one
set of national committees,
one national office and most
importantly, a pooling of the
available resources," he said.
"There are substantial
benefits to be gained over
time by reducing duplication,
allocating resources strategically
and making the best use of our
members' funds. This will support
the outcome of a national office
which is properly resourced for
the challenges ahead."
Mr Mansour said that
secondly, and equally importantly,
was the creation of a stronger
and more effective national voice
for all members.
"A well resourced and
streamlined national structure
will inevitably be more effective
in representing our members'
interests and be a voice for all,"
"It will strongly represent
all sectors, be that for-profit,
not-for-profit or public sector,
it will promote care services
for older Australians in all
settings -- be that residential
care or community care -- and
actively represent all our key
special interest issues such
as rural and remote, culturally
and linguistically diverse, the
homeless and Indigenous.
"This is very positive indeed
-- one national industry
association to bring together our
collective voices into a strong
national voice." n
AAA | SEPTEMBER -- OCTOBER 2011 | 9
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