Home' Australian Ageing Agenda : AAA May-Jun 2014 Contents DIVERSITY, CHANGE
AGEING AND CARE AREN'T
WHAT THEY USED TO BE
CAPS NATIONAL CONFERENCE 2014
30 September -- 2 October 2014
Centre for Ageing
University House, Australian National University, Canberra
International speakers: Prof. John Swinton (University of Aberdeen),
Prof. Steven Sabat (Georgetown University, Washington DC).
Australian speakers include Rev. Dr Dorothy McRae-McMahon,
Rt Rev. Prof. Stephen Pickard, Mr Ahmed Youssef
and Assoc. Prof. Rosalie Hudson.
Meet with practitioners, researchers and pastoral carers.
The program includes masterclasses with keynote speakers,
academic papers, practical workshops and much more.
Go to our website www.centreforageing.org.au/conference.html
for full details.
PASCOP (Pastoral and Spiritual Care of Older People) is proud to support the
CAPS National Conference 2014.
Human Care Australia
1300 132 736
Floor Level Beds
Home Care Beds
Bariatric Transfer Sheets Ceiling Hoists
True foor level
Decreased falls & reduced restraints
Addresses liability & litgaton
Improves OH&S for carers
Easy to fold
Easy to move
Easy to store
Easy to reassemble
Pioneered “True Floor-Level Nursing”
Supporting Aged Care since 1995
“There is NOWHERE to fall!”
their perceived needs. In the consumer
empowered environment organisations will
need to differentiate their products; some
are strategically creating niche markets
such as implementing unique service
offerings and maximising use of technology.
This will be further driven by the
requirement for consumers, where
assessed as able, to contribute to the cost
of their care. There is an emerging array of
services targeted to older people requiring
support and these may be considered
more cost effective and be preferred by
consumers. The challenge to providers
will be to differentiate through value for
money, expertise, empathy, technology,
responsiveness, service quality and range
of other factors.
The consumer directed environment
brings transparency to costs with service
charges and fee breakdowns provided
as part of the monthly statement. This
requires providers to rethink the way
they deliver services and to reduce
administrative costs. The emergence of
peer site reviews will enable consumers to
benchmark operational efficiency.
Both the Stewart Brown and the
Bentleys benchmarking studies highlight
the need for efficiency and demonstrate
that top quartile performers achieve
efficiency in administration. The drive
for efficiency will require investment in
technology, improvements in workforce
THE IDEAL CONSULTANCY REVIEW OF
EXPENDITURE AT THE INDIVIDUAL LEVEL
50% of package value
32% of clients
42% of clients
55% of clients
75% of package value
22% of clients
19% of clients
12% of clients
100% of package value
11% of clients
9% of clients
3% of clients
productivity, reduction of duplication
and remote access to specialist services.
The challenge will be to balance expense
line reductions whilst simultaneously
improving customer service and care.
Whilst consumers may accept that a
provider is entitled to make a profit on
their care package, ultimately they will
consider that this profit is derived from
funds that would otherwise be directed
to their care. For a consumer and their
family 'struggling' to manage at home
on a care package, a profit margin above
market interest rates will be unpalatable.
HOME CARE PROVIDERS
Home care has traditionally been
the domain of the not-for-profit and
government sectors. At 30 June 2013,
6.8 per cent of home care packages
were operated by the private sector.
The ageing population and the increased
provision of home care packages make
this attractive to home care providers.
In the 2012 Aged Care Approvals Round,
27 per cent of packages were allocated
to private providers. This diversification
of providers will further drive innovation
and change the competitive landscape.
SURVIVING AND THRIVING
To meet the challenge of moving to a
consumer focused environment providers
need to redesign their business ensuring
the flexibility to rapidly adapt and compete
in the new paradigm whilst ensuring
productivity is enhanced, consumer needs
met and business viability assured.
The growth in organisations that manage
this transition period will be positioned to
thrive. Are you ready to seize the day? n
Louise Greene is director of business
improvement with The Ideal Consultancy.
www.australianageingagenda.com.au | 27
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